How Do Engineers Stay Informed?
Marketers need to know how engineers get their technical information.
In this webinar, originally aired on October 20th, 2017, we shared the results of a survey of more than 1,187 engineers conducted in September, 2017. Topics included:
- What types of content do decision makers and decision influencers most value
- When in the sales process do engineers want to engage with a vendor representative
- What engineers think of sponsored content in trade publications
- Whether engineers actually read the emails you send
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