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Recorded Webinar: Where Engineers Get Their Information - A Guide for Marketers

Smartphone Usage 2016v2017.jpg How Do Engineers Stay Informed?

Marketers need to know how engineers get their technical information. 

 In this webinar, originally aired on October 20th, 2017, we shared the results of a survey of more than 1,187 engineers conducted in September, 2017. Topics included:

  • What types of content do decision makers and decision influencers most value
  • When in the sales process do engineers want to engage with a vendor representative
  • What engineers think of sponsored content in trade publications
  • Whether engineers actually read the emails you send


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Your Presenters



 ChrisTurner Headshot.png
John Hayes
President, ENGINEERING.com
Author, Digital Marketing for Engineers 
Chris Turner
CEO, Business Advantage

John heads ENGINEERING.com's
efforts to inform and inspire engineers
across all disciplines and is the lead
writer for the Engineering to Marketers Blog

Chris and his team at 
Business Advantage help vendors to better understand their markets through market research