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Recorded Webinar: Engineering Marketers'
Budget & Campaign Plans 2018

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 What is the State of Engineering Marketing in 2018?


In this webinar, originally aired on February 21st, 2018,  we shared the results of a survey of more than 100 engineering marketers working with over 41M in total marketing budget. They revealed what's working, what isn't, and what marketing activities look most promising in 2018.


In this webinar you will learn:

  • What lead generation tactics are the most effective in sourcing new customers.
  • The PPC platforms that generate the best ROI
  • What types of content marketers say are worthy of more investment and which ones are not
  • How marketers are being evaluated by management


Your Presenter



John Hayes
President, ENGINEERING.com
Author, Digital Marketing for Engineers 

John heads ENGINEERING.com's
efforts to inform and inspire engineers
across all disciplines and is the lead
writer for the Engineering to Marketers Blog