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Download: Engineering Marketers' 2016 Campaign Plans Research Report

Get insights: how are engineering marketers planning their 2016 campaigns?


2016_ebook_cover_1.pngMore than 100 engineering marketers shared their plans for 2016. They say that it will be a big year. For starters, 38% of them said that they would have more budget than in 2015.

Some other key findings from the survey were:

  • Lead generation and content creation are the biggest marketing challenges in 2016
  • 68% say that marketing is becoming more important relative to sales
  • Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
  • Similarly, top performers understand and believe in the value of content marketing.