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Telling a good engineering story to generate leads

 Live webinar: Tuesday, November 10 2015 @ 9:00am PST / 12:00pm EST

ENGINEERING.com and ThomasNet RPM present a co-hosted webinar

Live: Tuesday, November 10 2015 @ 9:00am PST / 12:00pm EST

 

Many industrial companies are turning to content marketing to generate high quality leads.  Most of these companies struggle, however, to create the content that drives the inbound marketing process.  It can be hard to create a series of compelling stories about the products and applications these companies sell.

In this webinar, industrial marketers will hear from marketing leaders at ThomasNet RPM and ENGINEERING.com about:

  • Which manufacturing personas you need to reach, and what stories they want to hear
  • How to tell stories that engage engineers

This webinar will be of interest to Marketing VP’s, Managers and Content owners as well as C-level executives in small to mid-sized manufacturers.


Your presenters


John Hayes, ENGINEERING.com to co-present webinar with ThomasNet     Shawn Fitzgerald from ThomasNet will speak in a live webinar with ENGINEERING.com
       
John Hayes
CEO, ENGINEERING.com
Author, Digital Marketing for Engineers
        Shawn Fitzgerald
VP, Digital Marketing, ThomasNet RPM 
Twitter: @sfitzgerald9

ENGINEERING.com is a digital media publisher bringing the most influential voices in engineering to a worldwide audience of engineers. ENGINEERING.com leverages its reach across social media, video, email and mobile platforms to deliver multimedia advertising campaigns for some of the world's leading B2B brands. 
http://advertise.engineering.com/ 

 

ThomasNet RPM works with industrial businesses to generate leads, penetrate new markets, and target growth goals. As HubSpot's 2014 Agency of the Year and Diamond Partner, THOMASNET has over 110 years of tradition in generating ways to get industrial buyers and seller together by bringing the latest inbound marketing approaches to US manufacturers. 
http://rpm.thomasnet.com