Manufacturing customer buying habits are moving online, and hopefully so has your media budget. For companies trying to catch up, the justification process for online media with leadership can be challenging to say the least. And for those already leveraging digital, measuring return on investment has proven to be a challenge.
Google ads aren’t the silver bullet, and with Google algorithm updates organic traffic is becoming a mystery as more search terms are being hidden.
At the end of the day you need to be top of mind with your target audience, and continually fill the sales funnel with new pipeline from marketing qualified leads.
To educate and inform manufacturing engineering professionals about the technologies and techniques that they need to succed in a global and competitive world.
The Advanced Manufacturing editorial section creates daily content, allowing marketers a better way to connect to:
Branding will increase online exposure of your content and allow you to stay in front of your target audience. By leveraging our multi-channel content distribution network, we can ensure the content you have created receives the views it deserves, helping you towards an ROI. If creating engaging content is a struggle, we can assist here also.
Awareness initiatives include:
A common struggle for marketers is balancing lead volume and lead quality. We can lend our experience, portfolio and audience segments to deliver quality leads at a manageable rate for manufacturing sales teams. Our lead generation solutions include:
By placing gated content on ENGINEERING.com you leverage our knowledge through a campaign manager for lead generation who will segment and promote over web, email, social and mobile channels. Your assets will also feed into our Recommendation Engine which serves up content to those researching similar topics, capturing a targeting audience while they are gathering information.
Some of the clients we've worked with include:
Read about manufacturing and industrial marketing in the Digital Marketing to Engineers Blog
ENGINEERING.com and Tiecas Inc co-hosted a special webinar in August 2015 to discuss how to make a case for digital marketing as a industrial marketer. In the webinar, they presented a roadmap to using digital marketing to reach target buyers and key decision makers in a manufacturing and industrial setting.
Marketers who have engineers in their target audience: how your peers are planning their 2016 year. What are they spending the most budget on, and how does it compare with previous years? What are the biggest marketing challenges to engaging engineers anticipated for 2016?