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Digital Marketing for Engineers Blog

The Importance of Lead Validation on Internet Marketing

Posted by Aaron Wittersheim

Jun 16, 2016 10:20:31 AM

“If marketers are judging the success of their campaigns (SEO, PPC, email, etc.) on quantity of inquiries instead of quality, they could be overestimating their results by as much as half. “


This is one of the findings set out in a presentation called the “Importance of Lead Validation” from Straight North, an SEO agency in Charlotte. 


The data in the presentation indicates that about 50 percent of a company’s website inquiries are not leads. For the purposes of this study, the authors defined a lead as a person who would listen to phone inquiry recordings and read form submissions. The authors state that this process allows a company to separate actual sales leads from other non-sales inquiries.

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Topics: Lead Validation, SEO