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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Lead Generation Forms – What’s Too Much Information?

Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...

How to Tell a Good Story to Engineers

Lisa had a frustrating morning. There were the usual minor annoyances, like finding the to...

Are you Still Using Offline Tactics to Capture an Online Audience? The Higher Education Example.

There’s often a mismatch between where engineering marketers allocate their budgets and wh...

How to Nurture your Engineering Leads so they are Ready for Sales

Last week I wrote about how marketers can get credit for their leads by nurturing them fur...

Why Engineering Marketers Aren’t Getting Credit for their Leads

We’ve all been there. The VP of Sales says that your marketing team isn’t delivering quali...

Marketers of Master’s of Engineering Degrees face Special Challenges

How can engineering programs make sure they are considered by prospective students at deci...

Here's how to Generate More Leads at Your Next Live Event for Engineers

Leverage your digital media partners to capture online audiences for your live events. Pul...

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

We’ve been surveying engineering marketers about their plans for 2015. If you haven’t take...

Using Digital Media to Reach Manufacturing Engineers

Finding a manufacturing audience is tough because they self-identify by industry rather th...

Should your engineering marketing team provide sales qualified leads?

At your company, who is responsible for qualifying leads? Sales or Marketing?

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