Last month we surveyed 1,187 engineers to determine how they source engineering content and information. I’ll be going over the full results of the study in an upcoming webinar on October 25th, but today I’m going to dig into just one of the fascinating trends found in the research.
More and more engineers are using mobile devices to access engineering content, and in certain segments the penetration has reached 80%!
One of the big takeaways for engineering marketers is that the overall usage of smartphones to consume engineering content has gone up by 15% over last year.
In the chart above the top bar with a total of 53% indicates the percentage of engineers using smartphones to access engineering information in 2016 versus the bottom bar that shows 61% in 2017.
“How is it possible that 61% of engineers are reading dense engineering content on mobile?” you may wonder. You might think that smartphones are too small to consume technical information like spec sheets, or that they won’t fill out forms to access gated content. However, engineers can now use their smartphones to participate in workflows, read technical content, watch engineering videos, and even interrogate CAD models.
Over the past five years, all of the major engineering software vendors have made their products available on the cloud, which means that most engineering data is now available via smartphone. The utility of smartphones has clearly extended to consuming engineering information as well, so marketers need to be mindful of how their content will be presented in that format.
In this post we’ll reveal:
- How to produce content that is smartphone friendly
- How smartphone usage varies by age range
- How much time engineers spend consuming engineering content on smartphones
- Smartphone usage in North America vs Europe