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Digital Marketing for Engineers Blog

Trade Shows: A Love/Hate Relationship

Posted by Roopinder Tara

Jul 13, 2016 12:06:22 PM


Enter a trade show these days and two things become immediately apparent. One: the massive scale of displays. Two: the lack of attendees. I recently attended PCBC 2016, a home products and materials showcase in San Francisco. It was afternoon. Maybe I missed the morning crowds. I could see clear down the aisles, a view mostly unblocked by attendees.

Kohler was showing its high-tech toilet. Being an engineer, I was geeking out. Not only does this wonder of wonders sense your approach and raise its lid, but it also lets you choose different swirl patterns for your flush. Should this not be drawing crowds?

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Topics: Lead Generation, Engineering trade shows, cost per lead

The most important thing HubSpot’s Inbound 2015 told us about marketing

Posted by Cecelia Xu

Sep 24, 2015 10:26:52 AM


Whatever you call it – permission marketing, content marketing, inbound marketing – the takeaway from the HubSpot Inbound 2015 conference is this: the sales and marketing climate is changing, and marketers must get all areas of the business to buy into this brave new world.

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Topics: Digital media and online marketing, Engineering trade shows, Marketing to engineers

Here's how to Generate More Leads at Your Next Live Event for Engineers

Posted by John Hayes

Mar 5, 2015 1:41:00 PM

Leverage your digital media partners to capture online audiences
for your live events.

Pulling off a live event takes a heavy toll on marketers – on your marketing budget, on your time, and on your stress level.

Yet the payoff, when executed well, can be big. That's because engineers and designers who attend live conferences often take the time to fully investigate your solution.

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Topics: Lead Generation, Webinar for engineers, Engineering trade shows

How to use Social Media to get more out of your Next Conference

Posted by Rachel Wilson

Oct 30, 2014 9:49:03 AM

Let’s say you are attending a conference.  You have some clear objectives on what you want to learn.  You know which vendors you want to visit and the seminars you plan to attend. How can you use social media to get more out of your conference plan-of-attack?

With the rise of platforms like Twitter and LinkedIn, it’s easier than ever for conference organisers to put their in-person events online, in real time. And while this is great promotion for the conference, it’s good for you, too. Being active on social media during an exhibition can help you with business branding,expanding your network and getting more out of the entire conference experience.


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Topics: Social Media for Engineers, Sponsored posts and content amplification, Engineering trade shows