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Digital Marketing for Engineers Blog

Why packaged solutions work in the computer hardware industry

Posted by Roopinder Tara

May 7, 2015 2:59:07 PM

More and more businesses today look for end-to-end packaged solutions, rather than single products to satisfy their needs. Specialty online retailers in the business of computer workstations for engineers, such as Titanus Computers, BOXX Technologies and SellCAD have taken advantage of this trend, while others still have some adapting to do.

Why does packaged solution selling work in this industry?

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Topics: Engineering design software, Engineering computer hardware, Advanced manufacturing

A Framework for Deciding What to Say in Technology Marketing to Engineers

Posted by John Hayes

Apr 16, 2015 9:57:00 AM

Not all technology innovations are created equal.  Sadly, as marketers, our annual budgets often are. That’s why you need to strongly consider the technology you’re promoting when deciding what to say.

In this post, we’ll look at how to decide how much and where to commit your budget based on the level of innovation that your new product features represent.

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Topics: Digital media and online marketing, Engineering design software, Engineering computer hardware, Marketing to engineers