At the start of each year, we ask marketers about their planned budget and activities for the near year. We’ve begun crunching the numbers, and will reveal our findings in our upcoming webinar, Engineering Marketers 2018 Campaign Plans on February 21st, 2018 at 2 pm EST. Today though, we’re going to share some powerful results on budget trends for industrial marketers.
Simply put, 2018 is a breakthrough year for industrial marketing budgets. Budgets are soaring upwards, so read on to see how your budget compares. If your executive hasn’t allocated enough budget to your team, these survey results should give you the ammunition you need to argue your case.