Some of our best customers have asked for help in creating downloadable content that they can use to drive leads.
Since I’m a bit of a data nerd (as many of you already know), I offered to create surveys that would provide insights for their prospects. We then turned those surveys into research reports that we put behind a gated form to drive leads.
And here’s a cool thing that happened. The marketers were able to use the survey to ask about the business concerns of their prospects. Questions like, “Do you have this specific pain point that our solution addresses,” gave them insights into the buying behavior of their prospects in the same survey as we used to generate a valuable white paper for those prospects.