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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Awareness Marketing for Industrial Companies

Awareness marketing doesn’t get much attention from manufacturers and engineering companie...

Four Internet Mega-Trends that Matter to Engineering Marketers

As marketers, we care about how engineers get information. We need to know whether they us...

More Content, but Lower Quality from Engineering Marketers

Most engineering marketers are creating more content in 2017, according to our 2017 survey...

The Microsite - Is Your Content Creation a Home Run?

“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...

The Risks of Outsourcing your Engineering Content Creation

We know that creating engineering content to feed your marketing funnel is a hassle. Like ...

Marketers – Your Chance to Ask Engineers about Their Content Preferences

We’ll be running a survey this month about how engineers consume content. Are there any qu...

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