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Digital Marketing for Engineers Blog

Interactive cover of Compass Magazine is the coolest engineering marketing of 2015 so far

Posted by John Hayes

May 22, 2015 12:25:00 PM

I just got a copy of the Compass Magazine from Dassault Systemes.  Here’s the cover:

After downloading the magazine’s app, see what happens to the cover in 3D when I point my iPhone at it:      

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Topics: Digital media and online marketing, Engineering design software, 3D printing/additive manufacturing

What can a 3D Printing Marketer do when the hype is over?

Posted by John Hayes

Aug 14, 2014 11:20:18 AM

It’s been a wild ride for the marketers of professional 3D printers.  And by professional I mean machines that cost anywhere from $20,000 to $1M.  Five years ago these marketers were focused on personal sales to large automotive and aerospace OEMs.  The industry was early stage, but rational. 

The marketers focused on identifying prospects who had an application problem that fit the capabilities of their machines.  Those prospects were mostly manufacturers who were making design prototypes, short run production parts or jigs and fixtures. 


Then the personal 3D printer boom erupted, leading to a deluge of inquiries from uneducated shoppers.  Consumers desperately wanted a 3D printer in their homes.

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Topics: Digital media and online marketing, Lead Generation, Sponsored posts and content amplification, 3D printing/additive manufacturing, Marketing to engineers