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Digital Marketing for Engineers Blog

Achinta Mitra

Achinta Mitra is the President of Tiecas, Inc., a Houston-based industrial marketing and consulting company. Tiecas is celebrating its 30th anniversary in 2017. Achinta combines his engineering and marketing education with 30 years of hands-on experience to effectively communicate with engineers and industrial buyers. That’s why he calls himself a marketing engineer. www.tiecas.com Follow Achinta on LinkedIn: https://www.linkedin.com/in/achintamitra/
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Recent Posts

Awareness Marketing for Industrial Companies

Posted by Achinta Mitra

Jun 14, 2017 4:33:03 PM

Awareness marketing doesn’t get much attention from manufacturers and engineering companies because it is usually associated with branding in B2C marketing. If you Google brand awareness, it will return 14,700,000 results and the top hit is Wikipedia (no surprise there) which defines it as…

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Topics: Content marketing for engineers, Branding and awareness, content strategy, Content Promotion