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2018 Budget Trends in Industrial & Technology Marketing:
How Marketers Target Technical Prospects in Manufacturing, Software, & Engineering

This research report is based on a survey of over 100 industrial and technology marketers working with total budgets in excess of 41 million dollars.

The purpose of the research is two fold. First, to provide a survey of industrial and technology marketing - how much marketers are spending, what activities are they spending on, and the expectations and responsibilities placed on marketers today.  Secondly, and most importantly, to provide benchmarks for marketing activities - what's working, what's not, and why.  

To give their insights to the results of the research, we’ve invited three industrial marketing experts to provide their interpretation of the results.

If you'd like to know more about the study, you can scroll down to preview the first few pages or download the report by filling out the form on the right side of this page.  


Our Expert Panel 

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Shawn Fitzgerald, 
Achinta Mitra, 
Tiescas, Inc.
John Hayes, 



Preview the first few pages of the report

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