How Engineers Search for Information

Research Report:
How Engineers Find Information 2018
 

Marketers who target engineering and design professionals understand the critical importance of knowing how those prospects search for and consume content.  To answer this question, each year ENGINEERING.com polls its audience to determine where they source their information, how they consume that content, and what content formats they prefer.  

In this report you’ll find expert insights on the survey results from Joe Pulizzi of CMI, Shawn Fitzgerald of ThomasNet, Achinta Mitra of Tiecas and our own John Hayes.  Each expert has provided their commentary on the survey results to help marketers better comprehend and execute on the findings of the study.

If you'd like to know more about the study, you can scroll down to preview the first few pages or download the report by filling out the form on the right side of this page.  

 

Our Expert Panel 

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Joe Pulizzi, 
Content Marketing Institute
Shawn Fitzgerald, 
ThomasNet
Achinta Mitra, 
Tiescas, Inc.
John Hayes, 
ENGINEERING.com

 

 

Preview the first few pages of the report

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  • Table of Contents.jpg
  • Executive Summary.jpg