Engineering Software companies need brand awareness and leads to grow their revenue. And thanks to the rise in content marketing, “Feeding the content machine” has become a growing priority.
Marketers now need publishers who can do more than deliver a targeted digital audience. Publishers have to assist in content creation too. And they have to push the reach of that content out to social media and mobile audiences.
ENGINEERING.com reaches millions of engineers per month across websites, email, social media and mobile applications. Our remarkable growth can be attributed to our engaging editorial, partnership with other publishers and early leadership in mobile & social platforms.
ENGINEERING.com services for software companies include:
Awareness strategies include banner advertisements email blasts, and content promotion, including sponsored posts and video sponsorship.
Demand Generation efforts include our cost-per-lead, or targeted eBlasts to help drive qualified leads into the marketing and sales funnel.
Creation for brand awareness and demand generation can include custom video series, written content, and webinars.
