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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Webinars: Marketers are Going where the Engineers Are

We surveyed 1,589 engineers to understand how they get their news and information. More th...

Surveys can help you create outstanding downloadable content for your prospects

Some of our best customers have asked for help in creating downloadable content that they ...

Top Three Trends for Engineering Marketers in 2016

In this first post of the New Year, we’ll share a sneak peek into what over 100 of your fe...

How to Tell a Good Story to Engineers

Lisa had a frustrating morning. There were the usual minor annoyances, like finding the to...

Webinars Draw More Engineers than Tradeshows

If you are an industrial marketer with a tradeshow budget, a new research report by IHS Gl...

Why are webinars so effective for engineering audiences?

2015 has seen a breakthrough in the number of webinars for engineers that ENGINEERING.com ...

New survey on how engineers find information

I want to share a research piece we’ve been working on with our partners at TREW Marketing...

Here's how to Generate More Leads at Your Next Live Event for Engineers

Leverage your digital media partners to capture online audiences for your live events. Pul...

Mapping your Content and Keywords to the Engineer’s Buying Journey

As a marketer, you can message engineers at each stage of their buying journey : Awareness...

8 Steps to an Outstanding Webinar for Engineers

We run tons of webinars for engineers. Some are good. Some are truly excellent. Here’s wha...

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