Digital Marketing for Engineers Blog

Five New Campaign Ideas to Juice Your Engineering Marketing Success

Posted by John Hayes

Jul 6, 2016 11:27:16 AM

 

This is the time of year when engineering marketers are looking for new campaign ideas.   Sometimes it’s
because their year-to-date results are falling short. Sometimes they are looking to experiment before committing to their 2017 budgets.  Either way, they want to know what’s new that they can test. 

When it comes to trying new ideas, we’ve tried plenty: from video series to contests, from users surveys to graphic novels (don’t call them comic books!).

 

By their nature, new ideas don’t always work.  Here are five proven campaign ideas that you may not have tried:

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Topics: Sponsored video marketing to engineers, Lead Generation, Content marketing for engineers, Sponsored posts and content amplification

Top Three Trends for Engineering Marketers in 2016

Posted by John Hayes

Jan 7, 2016 12:59:36 PM

In this first post of the New Year, we’ll share a sneak peek into what over 100 of your fellow engineering marketers will be prioritizing in 2016. 

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Topics: Digital media and online marketing, Sponsored video marketing to engineers, Webinar for engineers, Industry trends and research, Case studies

Why does video marketing to engineers work?

Posted by John Hayes

Sep 3, 2015 9:45:15 AM

 

Why is video marketing uniquely valuable for engaging engineers, more than other audiences? More importantly, how do you create effective video content, and how do you deliver videos to the right audience?

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Topics: Sponsored video marketing to engineers

The Future of Engineers on the Internet in 3 Words: Mobile. Video. Social.

Posted by John Hayes

Aug 27, 2015 12:19:00 PM

Here’s a hint: it is toward mobile, video, and social. Mary Meeker at KPCB produces some wonderful research on Internet trends, which I’ll explore in this post in the context of marketing to engineers.

  1. Mobile. 

As your audience of engineers switches their research and consumption habits to mobile, what are the best ways to reach them?

  1. Video. 

Video is one of the best ways to convey complex information, such as how your product works.  In this post well show how fast it’s growing and the biggest challenge engineering marketers face with video.

  1. Social.

Finding places where engineers gather online to talk about engineering challenges can be very rewarding for marketers who use the right metrics.

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Topics: Digital media and online marketing, Sponsored video marketing to engineers, Social Media for Engineers

Content Marketing for Engineers: More than Half of Engineering Marketers will spend more on video in 2014

Posted by John Hayes

Jan 16, 2014 2:49:00 PM

So will other B2B marketers.  Here’s why.

A recent ENGINEERING.com survey revealed that 85% of engineering marketers have a budget for video creation in 2014.  What’s more, fully 56% of all engineering marketers plan to spend more on video in 2014 than they did in 2013.  (Full results of the 2014 Marketing for Engineers Survey).

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Topics: Digital media and online marketing, Sponsored video marketing to engineers, Industry trends and research, Marketing to engineers

Algorithms don’t unlock the secrets to making great engineering videos

Posted by John Hayes

Oct 17, 2013 1:06:00 PM

If you’ve never watched the expert interviews on BeetTV, a site that covers video advertising, it’s worth a visit.

They recently aired an interesting interview with Amir Kassaei, Chief Creative Officer at the giant agency DDB.   Amir points out that there is now endless data.  He says, that while analyzing data may give you insights into how your prospects behave, you still need great creative to engage your audience. 

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Topics: Sponsored video marketing to engineers, Lead Generation, Marketing to engineers

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