What makes engineering so special? Many would answer it’s because engineering is a discipline that betters the world by pushing the boundaries of innovation. But as we heap praise on engineers for pushing the boundaries of innovation, I’m left asking where is the love for the engineering marketers who innovate in the marketing space?
I’m always incredibly impressed with how curious many marketers are with nascent marketing tactics. Regrettably, while many express curiosity, at the end of the day (or quarter) they get so worried about hitting their lead gen goals that they forego experimenting with something new. Instead, they default to the tactics that are well understood and “good enough”.
This isn’t the story of marketers playing it safe – It’s the story of a few brave marketers who said, “let’s shake it up and do something new” with a Lead Nurturing Campaign and reaped the rewards. But don’t take my word for it, take a look at the numbers themselves: