Digital Marketing for Engineers Blog

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

Posted by John Hayes

Dec 18, 2014 10:21:00 AM

We’ve been surveying engineering marketers about their plans for 2015.  If you haven’t taken the survey yet, it’s not too late. 

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Topics: Lead Generation, Content marketing for engineers, ENGINEERING.com, Industry trends and research, Marketing to engineers

Engineers to Marketers – Enough with the Infographics!

Posted by John Hayes

Dec 11, 2014 10:13:00 AM

Survey of 1,000 engineers highlights their likes and dislikes about marketing content

I’m often asked, “What content do engineers want to consume?”  In a recent survey, the team at TREW Marketing and CFE Media set out to answer that question. 

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Topics: Content marketing for engineers, ENGINEERING.com, Industry trends and research, Marketing to engineers

How does your budget compare to other Engineering Marketers?

Posted by John Hayes

Dec 4, 2014 8:35:00 AM

Find out with the 2015 Engineering Marketing Survey

Do you need facts to support a higher budget for 2015?  Would evidence help you convince your CMO to invest more in digital, social, and content?

If you want the facts on what engineering marketers are planning for 2015, please complete the 2015 engineering marketer’s survey.  It only takes 3 minutes, and we’ll send you the results. 

TAKE THE SURVEY

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Topics: ENGINEERING.com, Industry trends and research, Marketing to engineers

Using Digital Media to Reach Manufacturing Engineers

Posted by John Hayes

Nov 21, 2014 10:27:00 AM

Finding a manufacturing audience is tough because they self-identify by industry rather than role.

Let’s say you are responsible for marketing 5-axis milling machines, laser jet cutters, factory automation equipment, or ancillary products like actuators or electric motors.

A lot of your marketing budget goes to attending the big manufacturing trade shows. 

But where in the digital world can you find this audience of influencers and decision makers? 

 

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Topics: Lead Generation, Content marketing for engineers, ENGINEERING.com, Marketing to engineers, Advanced manufacturing

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