There’s often a mismatch between where engineering marketers allocate their budgets and where their audience is. This chart is from one of my favorite analysts, Mary Meeker. It shows that the amount of time US adults spend online has more than doubled since 2008.
Many engineering marketers have not moved their budgets to keep up with their audience as it moves online. In this blog post I’ll explore how this shift in audience is impacting one segment of our customers – higher education marketers who target engineers. Perhaps it will spark some thought about how you allocate your engineering marketing budget.