Digital Marketing for Engineers Blog

Are you Still Using Offline Tactics to Capture an Online Audience? The Higher Education Example.

Posted by John Hayes

Jun 25, 2015 12:07:00 PM

There’s often a mismatch between where engineering marketers allocate their budgets and where their audience is.  This chart is from one of my favorite analysts, Mary Meeker. It shows that the amount of time US adults spend online has more than doubled since 2008. 

 

Many engineering marketers have not moved their budgets to keep up with their audience as it moves online. In this blog post I’ll explore how this shift in audience is impacting one segment of our customers – higher education marketers who target engineers.  Perhaps it will spark some thought about how you allocate your engineering marketing budget.

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Topics: Lead Generation, Engineering education programs

Marketers of Master’s of Engineering Degrees face Special Challenges

Posted by John Hayes

May 14, 2015 11:11:00 AM

How can engineering programs make sure they are considered by prospective students at decision time?

Let’s say you are a marketer at a locally known university and you want candidates to consider your school’s online Master’s of Engineering Degree.  Or say your school is an engineering powerhouse, but is launching a new degree or now offering their courses online?

Getting the word to engineers isn’t easy.  Like most students, they tend to gravitate first to their undergrad school and second to a local college.  When they search for online education, the search engines give them an impossibly long list of unfiltered choices.

You could pay an agency to help you.  There are lots of agencies that will take on recruiting candidates for up to $10,000 per enrolment, but that doesn’t create a sustainable presence for your school.  

What have we learned from matching engineers to US universities and colleges?

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Topics: Lead Generation, Engineering education programs

Our secret test for hiring excellent digital engineering marketers

Posted by John Hayes

Oct 9, 2014 10:21:01 AM

Digital marketing requires a keen analytic mind.  At ENGINEERING.com we give all job applicants a quiz to see whether they’ve got what it takes to win.

We start our interviews like everyone else, with the usual introductions and resume review to understand the candidates work history. But once that’s done, we hand each candidate a pencil and paper test and leave them alone for a while. 

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Topics: Digital media and online marketing, Industry trends and research, Engineering education programs, Marketing to engineers

The Right Online Education Leads for your Masters of Engineering Program – Landing Pages that Achieve Your Registration Objectives

Posted by John Hayes

Mar 20, 2014 2:15:00 PM

Can you spot the 3 common errors on this education landing page?

ENGINEERING.com runs a lot of campaigns for Online Masters of Engineering programs.  We’ve talked before about the importance of branding to improve your click rates and conversions.  In this post we’ll cover 3 common errors engineering education marketers make on their landing pages.  These mistakes can really hurt your lead conversions, and that’s bad news for registrations and enrollment.  

Just for fun, can you spot the 3 common errors on this landing page mock-up?

2014.03.20blog

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Topics: Lead Generation, Engineering education programs

Online Education Leads for your Master of Engineering Program

Posted by John Hayes

Jan 23, 2014 2:20:00 PM

 

With so many programs available online, how can your school stand out?

There has been a remarkable increase in the number of online Master of Engineering programs available.  It seems that almost every school that offers a Master of Engineering has extended that offering online.

Here at ENGINEERING.com, we’ve run dozens of higher education lead campaigns for online Masters programs.  

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Topics: Lead Generation, Engineering education programs

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