Digital Marketing for Engineers Blog

Jennifer Shore

Jennifer Shore is a marketing professional living in New York City. As the senior marketing manager for Results-Powered Marketing, she and the team use inbound marketing tactics to generate record-setting lead increases for manufacturers and industrial companies.
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Recent Posts

5 Quick Industrial Lead Generation Tips

Posted by Jennifer Shore

Feb 16, 2017 8:44:45 AM

Regardless of your function on the marketing team, you should be working toward one common goal: Generating high-quality leads for your sales team.

We all have struggles, though: Maybe you deal with some finger-pointing between sales and marketing. Or you’re trying to generate a higher volume of leads from organic search.  You could very well be obsessing over the idea of bringing in a $1,000,000 deal (which, hate to break it to you, probably won’t happen off of a first-time engagement).

Whatever your challenges are, there’s room for improvement and ways you can jumpstart problem solving.

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Topics: Lead Generation, Social Media for Engineers, Advanced manufacturing

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