Digital Marketing for Engineers Blog

Here's how to Generate More Leads at Your Next Live Event for Engineers

Posted by John Hayes

Mar 5, 2015 1:41:00 PM

Leverage your digital media partners to capture online audiences
for your live events.


Pulling off a live event takes a heavy toll on marketers – on your marketing budget, on your time, and on your stress level.

Yet the payoff, when executed well, can be big. That's because engineers and designers who attend live conferences often take the time to fully investigate your solution.

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Topics: Lead Generation, Webinars, Live Engineering Events

Beyond mobile marketing: driving cross-screen engagement in your engineering audience

Posted by Cecelia Xu

Feb 26, 2015 3:26:49 PM

There are hundreds of engineering apps for iOS and Android.

More and more, each mobile device is playing a different role in your customers’ buying journey.

Marketers can benefit from learning about the different ways customers interact with their PCs/laptops, tablets and smartphones in each step of the marketing funnel.

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Topics: Digital Marketing Trends, B2B, engineering marketers, Mobile Marketing, Mobile Marketing for Engineers, engineer's buying cycle, Audience, multi-screen marketing, cross-screen marketing, marketing funnel

Quiz Results Show Engineering Marketers could Brush Up on their Analytic Skills

Posted by John Hayes

Feb 19, 2015 2:38:02 PM

Are you curious to know how your knowledge stacks up against other engineering marketers? 

ENGINEERING.com recently ran a quiz for engineering marketers called “So you want to be a CMO” – and the results are in! Our analysis shows we are strong on industry knowledge and campaign execution, but not so great at math.

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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, CMO Insights

Is Print Media Dead to Engineering Marketers?

Posted by John Hayes

Feb 6, 2015 8:55:30 AM

How much of your marketing budget will you allocate to print magazines in 2015? 

Is_Print_Media_Dead_to_Engineering_MarketersThat’s one of the questions we asked engineering marketers in a recent survey.  
26% said “None”.
Another 45% said their budgets for print advertising would be smaller in 2015 than it was in 2014
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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, Content Distribution, Content Marketing for Engineers, maketing budget, marketing spend

What not to do. Secrets of the Worst Performing Engineering Marketers

Posted by John Hayes

Jan 22, 2015 9:47:58 AM

Marketers at the slowest growing companies have shared their marketing plans for 2015.  Maybe their answers can provide insights into what not to do.

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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, Content Distribution, Content Marketing for Engineers, maketing budget, marketing spend

Killing it in Engineering Marketing. 2 Ways Top Marketers Spend Differently

Posted by John Hayes

Jan 15, 2015 10:59:00 AM

Marketers at the fastest growing companies don’t spend their budgets like everyone else. Percent_of_2015_Mkt_Budget_will_be_spent_on_display_ads

In a recent survey we asked engineering marketers where they plan to spend their budgets in 2015.  Will it be on trade shows, print, social media, content creation, or cost per lead campaigns? 

We also asked how fast their companies were growing relative to the competition.  And guess what?  The marketers who responded that they were “Killing it.  Growing a lot faster” compared to other companies in their industry spend their budgets differently.

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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, Content Distribution, Content Marketing for Engineers

Mobile Tactics for Engineering Marketers in 2015

Posted by John Hayes

Jan 8, 2015 2:41:26 PM

It’s no secret that more engineers are searching for product and engineering information on smartphones. Here at ENGINEERING.com we’ve seen a 9X rise in mobile device usage over the past 3 years to the point where mobile is now over 15% of all visits.

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Topics: engineering marketers, Mobile Marketing, Content Marketing for Engineers, Mobile Marketing for Engineers

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

Posted by John Hayes

Dec 18, 2014 10:21:00 AM

We’ve been surveying engineering marketers about their plans for 2015.  If you haven’t taken the survey yet, it’s not too late. 

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Topics: Survey of Engineering Marketers, engineering marketers, Content Marketing for Engineers, Marketing Qualified Leads, blog, ENGINEERING.com, Marketing Survey

Engineers to Marketers – Enough with the Infographics!

Posted by John Hayes

Dec 11, 2014 10:13:00 AM

Survey of 1,000 engineers highlights their likes and dislikes about marketing content

I’m often asked, “What content do engineers want to consume?”  In a recent survey, the team at TREW Marketing and CFE Media set out to answer that question. 

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Topics: Survey of Engineering Marketers, engineering marketers, Content Marketing for Engineers, blog, ENGINEERING.com, Information Sources, Marketing Survey

How does your budget compare to other Engineering Marketers?

Posted by John Hayes

Dec 4, 2014 8:35:00 AM

Find out with the 2015 Engineering Marketing Survey

Do you need facts to support a higher budget for 2015?  Would evidence help you convince your CMO to invest more in digital, social, and content?

If you want the facts on what engineering marketers are planning for 2015, please complete the 2015 engineering marketer’s survey.  It only takes 3 minutes, and we’ll send you the results. 

TAKE THE SURVEY

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Topics: Survey of Engineering Marketers, engineering marketers, marketing budget, marketing spend, ENGINEERING.com

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