The expert consensus is that marketers need to set aside budget to promote their content marketing. But how much should you spend and where? And how do you budget between creating new content versus promoting content you’ve already developed?
In this post I’ll offer a simple formula to answer these questions.
The big takeaway is that manufacturing businesses are laggards in digital marketing. B2B marketers in other industries are leading the way while manufacturers are missing significant opportunities to close more business.
We all like free stuff. I like the free food samples at Costco. Smart marketers at P&G will even send anyone a box of free product samples. Who doesn’t like free stuff? Engineers, that’s who. They inherently distrust marketing in all forms.
Just when we marketers think we’ve come up with a great campaign idea, engineers think of it as slimy marketing trickery.
So how can you entice engineers to include your product in their purchase evaluation?
Are you curious to know how your knowledge stacks up against other engineering marketers?
ENGINEERING.com recently ran a quiz for engineering marketers called “So you want to be a CMO” – and the results are in! Our analysis shows we are strong on industry knowledge and campaign execution, but not so great at math.