Many marketers know that they need to direct more of their marketing budget online. But manufacturing and industrial marketers face two particular challenges
- They lack a clear roadmap as to which digital marketing investments to make first and which ones can come later
- They have trouble proving the ROI to their CEOs
In case you aren’t familiar with Achinta, he also writes a blog called Industrial Marketing Today. He knows tons about marketing for manufacturing companies, so I’m pretty stoked to have him join us for this presentation.
As a lead-up to the webinar, let’s take a look at why digital marketing is the best path forward for manufacturing marketers.