Digital Marketing for Engineers Blog

What not to do. Secrets of the Worst Performing Engineering Marketers

Posted by John Hayes

Jan 22, 2015 9:47:58 AM

Marketers at the slowest growing companies have shared their marketing plans for 2015.  Maybe their answers can provide insights into what not to do.

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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, Content Distribution, Content Marketing for Engineers, maketing budget, marketing spend

Killing it in Engineering Marketing. 2 Ways Top Marketers Spend Differently

Posted by John Hayes

Jan 15, 2015 10:59:00 AM

Marketers at the fastest growing companies don’t spend their budgets like everyone else. Percent_of_2015_Mkt_Budget_will_be_spent_on_display_ads

In a recent survey we asked engineering marketers where they plan to spend their budgets in 2015.  Will it be on trade shows, print, social media, content creation, or cost per lead campaigns? 

We also asked how fast their companies were growing relative to the competition.  And guess what?  The marketers who responded that they were “Killing it.  Growing a lot faster” compared to other companies in their industry spend their budgets differently.

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Topics: Survey of Engineering Marketers, Digital Marketing Trends, engineering marketers, Content Distribution, Content Marketing for Engineers

Mobile Tactics for Engineering Marketers in 2015

Posted by John Hayes

Jan 8, 2015 2:41:26 PM

It’s no secret that more engineers are searching for product and engineering information on smartphones. Here at ENGINEERING.com we’ve seen a 9X rise in mobile device usage over the past 3 years to the point where mobile is now over 15% of all visits.

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Topics: engineering marketers, Mobile Marketing, Content Marketing for Engineers, Mobile Marketing for Engineers

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

Posted by John Hayes

Dec 18, 2014 10:21:00 AM

We’ve been surveying engineering marketers about their plans for 2015.  If you haven’t taken the survey yet, it’s not too late. 

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Topics: Survey of Engineering Marketers, engineering marketers, Content Marketing for Engineers, Marketing Qualified Leads, blog, ENGINEERING.com, Marketing Survey

Engineers to Marketers – Enough with the Infographics!

Posted by John Hayes

Dec 11, 2014 10:13:00 AM

Survey of 1,000 engineers highlights their likes and dislikes about marketing content

I’m often asked, “What content do engineers want to consume?”  In a recent survey, the team at TREW Marketing and CFE Media set out to answer that question. 

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Topics: Survey of Engineering Marketers, engineering marketers, Content Marketing for Engineers, blog, ENGINEERING.com, Information Sources, Marketing Survey

How does your budget compare to other Engineering Marketers?

Posted by John Hayes

Dec 4, 2014 8:35:00 AM

Find out with the 2015 Engineering Marketing Survey

Do you need facts to support a higher budget for 2015?  Would evidence help you convince your CMO to invest more in digital, social, and content?

If you want the facts on what engineering marketers are planning for 2015, please complete the 2015 engineering marketer’s survey.  It only takes 3 minutes, and we’ll send you the results. 

TAKE THE SURVEY

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Topics: Survey of Engineering Marketers, engineering marketers, marketing budget, marketing spend, ENGINEERING.com

Using Digital Media to Reach Manufacturing Engineers

Posted by John Hayes

Nov 21, 2014 10:27:00 AM

Finding a manufacturing audience is tough because they self-identify by industry rather than role.

Let’s say you are responsible for marketing 5-axis milling machines, laser jet cutters, factory automation equipment, or ancillary products like actuators or electric motors.

A lot of your marketing budget goes to attending the big manufacturing trade shows. 

But where in the digital world can you find this audience of influencers and decision makers? 

 

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Topics: Lead Generation, engineering marketers, Content Marketing, ENGINEERING.com, Audience, Manufacturing

How we restored our Engineering Visitors after Google’s Penguin update in October

Posted by John Hayes

Nov 13, 2014 10:18:17 AM

Google penalized us for something we didn’t do.  Thankfully, the fix was easy.

 Like all engineering marketers, ENGINEERING.com relies on traffic from Google.  I track these figures daily because our 1.5M unique visitors per month are the lifeblood of our company. So when traffic to ENGINEERING.com dipped one day in October, I was a bit anxious. 

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Topics: engineering marketers, ROI & Metrics, SEO, Google, SEO Rankings, Penguin

Find out what engineering marketers are planning

Posted by John Hayes

Nov 6, 2014 10:09:13 AM

In the next few weeks we’ll be sending you an invitation to participate in the 2015 engineering marketers survey.  Before we do, you have a unique opportunity to add your ideas to the questions we ask.

How big will your marketing budget be compared to last year?

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Topics: Digital Marketing Plans, engineering marketers, ROI & Metrics, marketing budget, marketing spend

How to use Social Media to get more out of your Next Conference

Posted by Rachel Wilson

Oct 30, 2014 9:49:03 AM

Let’s say you are attending a conference.  You have some clear objectives on what you want to learn.  You know which vendors you want to visit and the seminars you plan to attend. How can you use social media to get more out of your conference plan-of-attack?

With the rise of platforms like Twitter and LinkedIn, it’s easier than ever for conference organisers to put their in-person events online, in real time. And while this is great promotion for the conference, it’s good for you, too. Being active on social media during an exhibition can help you with business branding,expanding your network and getting more out of the entire conference experience.

 

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Topics: Social Media for Engineers, Storytelling, conference, Social media

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